WELL Planned Events is a small business in Houston, TX that started in 2011. Their underlying mission is to give a couple the wedding they want without breaking the bank. What started as a linen rental business expanded into wedding planning, etc.
In building their brand, I started off with a logo that would showcase the many rentals they offer. From there, I built other creative being careful to establish a consistent brand identity.
Business Cards
After the logo, I created a business card for the owner to start handing out during business meetings, etc.
Posters
Once the owner started partnering with other businesses to attend bridal shows across the city, she asked for a poster design that would catch the audience's attention
The Website
In 2013, I partnered with a developer to create a website for the business. The initial design focused more on all the rentals the company had to offer. In 2021, I was given the opportunity to redesign the website to better reflect its current business strategy, which is to focus more on event planning and event setup.
Desktop View - Original Design
For the redesign, I was able to take on the role of both designer and developer.
I simplified the menu options and decided to go for a white background to draw the focus to the pictures that would be featured in the front-page slideshow and gallery.
Careful consideration was given to the other elements of the site, like links to social media sites, to match the overall look.
Desktop View - Redesign
During the design process, I made sure that the website would also be mobile friendly.
Mobile View - Original Design
Mobile View - Redesign